The AI-Powered Creative Partner for Real Estate & Local Business Growth
Under Contract Taking Back Up is a podcast presenting as a local community media platform amplifying local businesses, nonprofits, municipalities, educators, healthcare providers, and community leaders through free public-access digital programming serving the Finger Lakes region.
This channel is more than a podcast — it's a storytelling engine built for the age of AI-powered search. Every episode, Short, and social clip creates a permanent digital footprint that surfaces when buyers and sellers search for local real estate guidance. Sponsoring Under Contract Taking BackUp puts your brand inside those organic, trusted conversations at exactly the moment decisions are being made.
24 video podcast episodes annually
50+ local organizations featured
Housing & homeownership education
Community resource awareness
Economic development storytelling
Active buyers & sellers in the Finger Lakes market
Tompkins, Seneca, Schuyler & surrounding counties
First-time buyers, move-up buyers & local investors
Local REALTORS® & real estate adjacent professionals — lenders, inspectors, attorneys, contractors
Visitors to the Finger Lakes & those relocating to the area
Long-time locals with deep roots in the Finger Lakes community
72%
Aged 25–44
Prime home-buying years
55/45
Male / Female
Balanced, household decision-makers
6,700+
Unique viewers/month
and growing fast
65,952
Total lifetime views
since Sept 2025
346 hrs
Total watch time
audience fully invested
108%
Increase in avg. view duration
audience attention growing fast
70%+
Of lifetime views
in the last 5 months alone
We are a channel on a steep upward curve — over 70% of our lifetime views have come in just the last five months. The algorithm is picking us up, the audience is expanding rapidly, and viewer attention is deepening. Early sponsorship partners lock in the best rates and highest brand recall as we scale.
| Metric | Lifetime Total |
|---|---|
| Views | 68,741 |
| Watch Time | 360 Hours |
| YouTube Subscribers | 84 |
| Likes | 756 |
| Shares | 328 |
1 : 210
Sharing Ratio
One share for every 210 views. This content gets passed along as a resource — earned distribution you can't buy.
360 hrs
Watch Time
Impressive for a Shorts-forward channel. Viewers aren't scrolling past — they're staying for the full story, and your message with it.
6,000+
Peak Monthly Reach
Unique viewers in a single month, proving viral potential in the Shorts feed. Early sponsors lock in before rates reflect the growth.
1,332 combined followers across 4 platforms — and growing. Instagram leads with 780 engaged local followers, YouTube's 65,952+ lifetime views continue compounding, and TikTok's 2,224 likes signal a highly engaged short-form audience. Every platform cross-promotes the others, multiplying your sponsor exposure across channels. Data current as of September 2026.
As audiences increasingly turn to AI tools like ChatGPT, Perplexity, and Google's AI Overview as their primary search engines, those platforms pull answers directly from YouTube, social media, and trusted local content creators. Being a sponsor on this channel doesn't just reach today's viewers — it embeds your brand into the content that AI surfaces when the next buyer or seller asks, "Who should I call in the Finger Lakes?"
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Stop-the-Scroll Storytelling
93% of our traffic comes directly from the Shorts Feed — optimized for discovery, built for virality. We don't wait for the algorithm; we engineer for it.
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Professional Authenticity
Two licensed REALTORS® with real deals, real clients, and real Finger Lakes expertise. Sponsor credibility transfers directly to your brand.
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Modern Discovery
Our content is indexed by AI search tools — ChatGPT, Perplexity, Google AI Overview — so your brand reaches the next generation of homebuyers wherever they search.
Presenting / Premier Sponsor
$750 /month
$9,000 / year
Covers approx. 12–14 episodes
🎙 Podcast & YouTube
- The Title Line: Every episode opens with "Welcome to Under Contract Taking Backup, presented by [Sponsor Name]"
- Mid-Roll Feature: Dedicated 60–90 second co-branded segment in the middle of every full episode — a "Market Minute" or educational tip featuring your rep or host-read
- Permanent Thumbnail & Screen Overlay: Your logo cleanly integrated into YouTube video thumbnails and watermarked on-screen during the show
📱 Social Media
- Every short-form clip (Reel / Short / TikTok) cut from main episodes features a "Presented by [Sponsor]" visual watermark or caption tag
- Permanent clickable link at the top of the link-in-bio on Instagram & TikTok and in every video description box
- Dedicated social shoutouts + limited availability — only two presenting sponsors per season
- Guest appearance opportunities + performance reporting
Community Partner
$175 /month
$2,100 / year
🎙 Podcast & YouTube
- The "Local Roll" Shoutout: Dedicated high-energy group shoutout at the end of every full episode — "Our show is proudly supported by our Finger Lakes community partners. Big thanks to [Business 1], [Business 2], and [Business 3] — make sure to support them!"
- End-Screen Directory: A visual "Support Local" grid graphic displayed on-screen during the final 20 seconds of every YouTube episode, featuring all partner logos
📱 Social Media
- A dedicated "Community Highlights" section on the Instagram profile where your business logo and handle are pinned
- One dedicated co-branded Instagram/Facebook story feature per month highlighting why our audience should use your local services
Every viewer is a potential client — actively buying, selling, investing in, or visiting the Finger Lakes. From relocating families researching their next move to weekend visitors falling in love with the region, our audience is high-intent and locally focused. Host-read ads from trusted local voices convert far better than cold digital impressions. You're not buying reach. You're borrowing 20 years of trust — in a market where the algorithm and AI are already sending people our way.
Lindsay Hart
Broker/Owner · RE/MAX In Motion
20 years experience · RE/MAX Hall of Fame & Lifetime Achievement · Finger Lakes Favorite REALTOR® 2021 & 2023 · Ithaca REALTOR® of the Year 2017 · GRI, CIPS, SRS, C2EX
Chelsey Smith
Licensed Salesperson · Hart & Homes Team
Active Finger Lakes real estate agent · Community-focused local advocate · Growing multi-platform social presence · Hart & Homes Team at RE/MAX In Motion
Ready to get Under Contract?
Let's put your brand in front of thousands of active viewers.
Sponsorships are limited — reach out before the next season locks in.
Lindsay Hart & Chelsey Smith
Hart & Homes Team at RE/MAX In Motion
(607) 227-5590 · (607) 592-8553
lindsayhartrealtor@gmail.com
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